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News
Westfield Insurance Creates Online Community With its Agency Partners
With a corporate culture rooted in its long heritage of building lasting relationships with independent agency partners, Westfield Insurance decided to use a new technology that is taking Fortune 500 companies by storm. Westfield enlisted the help of Vision Critical, a world leader in interactive research, to create an online branded panel with its agency partners.
The panel gives Westfield ongoing access to customer service representatives, sales producers and agency principals who distribute Westfield’s commercial and personal insurance solutions and are willing to participate in the company’s ongoing research. This enables Westfield to target agency personnel of different functions and positions for various research projects (e.g., web surveys, focus groups, polls, communities), to gather the right information from the right people, and incorporate implications into actionable plans.
“We rely on our strong relationships with our employees, agency partners and customers to keep us informed about their needs and expectations. This exchange of knowledge will, in turn, help us to refine our products, services, and resources so we can deliver the most value. It is important we learn about our customers as well as how we can best provide resources and support to our agency partners who solidify customer relationships and advocate our brand,” said Lisa Kozlowski. “Vision Critical’s software provides us with an innovative tool for accomplishing this with more efficiency and effectiveness than we could with more traditional data collection methods.”
“The insights Westfield will collect from their panel will significantly improve its ability to make faster, more informed decisions,” said Angus Reid, CEO of Vision Critical. “Westfield will be able to generate product and service development ideas, validate concepts, refine strategies and measure the effectiveness of different agency programs.”
In business for 160 years, Westfield Insurance, a member of Westfield Group, provides commercial and personal insurance in 18 states and surety services to customers in 28 states. Westfield is one of the nation’s 50 largest property and casualty insurance groups, represented by a network of over 1,200 independent insurance agencies. Westfield Group provides banking through Westfield BankSM and agency support through Westfield Services, Inc. Learn more about Westfield Insurance at http://www.westfieldinsurance.com.
Vision Critical is the world leader in developing custom online panels and interactive research. At a moment's notice organizations can investigate the attitudes, behavior and opinions of existing or potential customers using interactive surveys, discussion forums and 3D environments. Since 2000, Vision Critical has developed custom online panels for hundreds of leading brands, such as SIRIUS Satellite Radio, Nestle, MLB, Virgin Mobile and TIVO.
Posted on March 12, 2008
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Banana Republic Speaks About Learnings From Their Panel of “Insiders”
The Women’s Wear Daily reported how retailers are finding new ways to leverage their customer databases to understand shopping habits and adjust the merchandise mix. Retailers gathered in Chicago for the RAMA (Retail Advertising and Marketing Association) conference this past February to share insights and best practices in the industry.
One such retailer is Banana Republic, where their database is used to find brand-loyal consumers who make up an “insiders panel” that is polled regularly using Vision Critical’s Panel+TM. Tamra Krefman, manager of consumer strategy at Banana Republic, speaks of unique findings learned from the panel. For example, Jennifer Aniston and Reese Witherspoon are the celebrities shoppers most associate with the Banana Republic brand.
Tamra Krefman, manager of consumer strategy at Banana Republic, said the panel is a cost-efficient way to get feedback fast. It's about coming up with a quick and flexible way to do research," she said. "If there is a decision that needs to be made soon, we can easily put together a survey, throw it out to our panel and get responses within a few days."
To see more about how Banana Republic uses their panel, click here to view the presentation.
To read the article, click here (subscription required).
Posted on March 4, 2008
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Vision Critical Speaks to Tech Industry on Accelerating Business Growth
Do you find it challenging to coordinate efforts between the sales and marketing team? BCTIA (BC Technology Industry Association) hosted a day seminar on February 19, 2008, investigating how to accelerate business growth by integrating sales and marketing endeavors. Designed for sales and marketing representatives of technology companies, the day was packed with sessions about how to achieve success by making a combined effort.
Gord McNeill, Vision Critical’s Director of Product Management, presented a session about product marketing on a shoestring budget. He included a plethora of tips for marketers to gather the information they need without spending a lot of money. “The goal is for marketers to understand their customers, ask the right questions and listen to what they say,” said Gord.
Vision Critical is the world’s leader on customer advisory panels and interactive research software. We work with hundreds of leading brands to investigate the attitudes, behavior and opinions of customers using interactive surveys, discussion forums and 3D environments.
For a copy of the presentation, please email Caroline Hickton.
Posted on February 19, 2008
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Webinar: Beating the Average Panel
Learn how you can generate above average panel results.
Join us as our VP of Panel Strategy discusses how companies can improve panel metrics on response & completion rates, recruitment & attrition and overall panelist quality.
We’ll show you how to track these key benchmarks and what tactics can be taken to improve the results.
This session is a must for those looking for advanced techniques in panel strategy. Attendees can use this information to assess their panel health and utilization and identify areas for improvement.
A custom online panel is a dedicated group of existing or potential customers who provide their feedback, advice and opinions through surveys, online forums and interactive questions.
Webinar Key Learnings:
• Learn advanced techniques in panel strategy
• See the latest in panel health reports
• Gain tactics to improve panel metrics
Date: Tuesday, March 4, 2008
Time: 2:00 pm EST
Posted on February 18, 2008
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Vision Critical Announces 250 Panels
Vision Critical today announced achieving 250 panels powered by its software platform, Panel+TM, making it the largest proprietary panel provider globally.
Founded in 2000, Vision Critical has been working with leading brands to create online panels so that companies can get immediate insights of what their customers want in a way that reflects their brand.
“I’m pleased we have reached 250 panels across a variety of verticals, it enables us to develop panel best practices for the market research industry,” said Angus Reid, CEO of Vision Critical.
In December, Vision Critical announced the launch of a London office. The geographical growth of Vision Critical builds on the current success of providing cutting edge panel management technology and a team of panel strategy experts. Vision Critical is the world leader in custom online panels and interactive research. We've worked with hundreds of clients across multiple verticals worldwide with clients that include Nestle, Fast Company, Banana Republic, Kodak, Major League Baseball and Dairy Queen.
Posted on February 15, 2008
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