News

Opinium Research Select Vision Critical’s Panel+

Opinium Research LLP, a London online market research agency, has chosen Vision Critical to provide the cutting edge research technology for their UK clients.

Vision Critical’s unique Panel+ software will be the platform used by Opinium Research LLP to conduct custom online panels, private research communities and interactive surveys.

“I bought the software partly on the basis of a review in Research magazine,” said Mark Hodson, head of Opinium and former YouGov research director. “I really do believe it’s the best software of its type in the world.”

“Our process for panel development and management, coupled with industry leading software is what has made us such a success and we’re thrilled to be running this technology to the UK,” said Angus Reid, CEO of Vision Critical.

Since 2000, Vision Critical has developed hundreds of custom online panels for clients including Business Week, BlackBerry, Qantas airlines, Virgin Mobile (CDN), and Vodafone (NZ).

Posted on April 23, 2008
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Vision Critical Continues Triple Digit Growth

Vision Critical’s CEO, Angus Reid, reports today that the company has achieved triple digit growth for the third consecutive year.

In the last three years, Vision Critical has more than doubled its operations and gross revenues. The company now powers over 260 custom panels worldwide on its Web-based system, Panel+, which also integrates branded communities, providing a unique mix of quantitative and qualitative research.

“The growth we’ve seen to date is expected to continue as we expand our operations globally and advance our capabilities with our custom panel platform and our suite of 3D retail simulations,” said Angus Reid, Vision Critical CEO.

Vision Critical sees an increasing demand for their Fusion suite of products including 3D simulated store testing to research the best combination of signage, coupons and messaging for the greatest purchasing lift.

The research arm of Vision Critical, Angus Reid Strategies, also shows strong growth with new operations in San Francisco, New York and London. Its team of specialists provides solutions across every type and sector of research, and currently serves over 200 international clients.

Posted on April 17, 2008
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Forrester Says Agencies Will Feel Pinch From DIY Survey Software

A boom in corporations choosing do-it-yourself survey software could leave research agencies feeling pinched this year, predicts Forrester Research.

Brad Bortner, an analyst with the IT market research agency says that the increased sophistication and drop in price are making in-house research more appealing for companies. Bortner predicts that at least one-quarter of the Fortune 100 will invest in their own panels this year, where they will engage and learn from their own customers.

“Market researchers are telling Forrester that the use of online panels and sophisticated tool sets are making them reconsider outsourcing the fielding of surveys,” states Bortner in Research Magazine (February 2008 issue).

Vision Critical has already seen this trend developing over the last few years. Since 2000, Vision Critical has developed custom online panels for hundreds of leading brands, such as Bloomingdales, SIRIUS Satellite Radio, Nestle, NBA, Virgin Mobile and TIVO.

To see the Research Magazine article in pdf, click here.

Posted on April 2, 2008
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Webinar: Explore the Next Frontier of Visual Questions

This webinar will explore the next frontier of online surveys using visual and interactive design techniques.

Learn how new advances in interactive visual questions can:
• Maximize respondent engagement
• Encourage more thorough, detailed responses to questions
• Generate higher panel retention rates.

In addition to showcasing the latest examples, we will deliver the findings from a research study comparing traditional text based online surveys with interactive visual question types. We’ll discuss how we tested these techniques, what we learned and how these results are influencing future designs.

These findings were originally presented at the CASRO Panel Conference in February 2008 to a standing room only crowd.

This session is a must for anyone looking for the latest techniques in survey design using interactive, visual question types.

Date: Tuesday, April 8, 2008
Time: 2:00 pm  EST

Click here to register. 

Posted on March 19, 2008
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Vision Critical Discusses Respondent Fatigue in VUE Magazine

The phenomenon of respondent fatigue in the world of online research is one of the most notorious challenges for researchers. This month’s VUE magazine features an article tackling how to take measures to avoid respondent fatigue, written by Amir Bozorgzadeh, Vision Critical’s Account Manager.

The article discusses four techniques designed to overcome respondent fatigue including: position, spread, inject, and enrich. Using these techniques in combination complement each other to maximize data quality and reduce respondent drop-off and flat-lining.

To read the article, click here.

To hear a podcast with Amir talking about the techniques, click here.

To view a presentation where Amir outlines the key strategies to prevent respondent fatigue, click here.

Posted on March 18, 2008
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