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AMD and Bloomingdales Share Panel Best Practices at MRE

For the fourth year running, Vision Critical will be making a splash at The Market Research Event (MRE) in Anaheim. Speaking with AMD, Vision Critical will be sharing best practices of respondent engagement, one of the most notorious challenges for researchers.

In tough economic times, it’s critical to stay in touch with how consumers are changing and continue to drive business forward. Jim Slevin, AMD Director of Market Research, is sharing some of the key benefits of using an online panel with Vision Critical, including getting quick responses to gauge the good ideas from the bad ones, and collecting rich feedback with fast turnaround.

“Companies are using online panels and private communities to gain immediate access to their customers. The results provide timely assessment of brand loyalty, changing tastes and shifting priorities,” said Jason Smith, President of Vision Critical. “AMD demonstrates many of the benefits our customers are experiencing by using online panels.”

Another client of Vision Critical, Bloomingdales, will also be sharing their experience with using an online panel. Miriam Shigon, Manager of Marketing Research will be talking about how they rely on the panel for customer centric integration throughout their organization.

During The Market Research Event, Vision Critical will be turning up the volume and rocking out at the fourth annual party at the House of Blues. Open to a select group of VIPs, this party is sure to leave a lasting impression.

Posted on October 14, 2008
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