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Angus Reid Appointed Chief Executive Officer of Vision Critical Communications

Vision Critical Communications Inc., today announced the appointment of highly regarded pollster Angus Reid as Chief Executive Officer of the Vancouver-based software company that specializes in Internet and new media applications for the multi-billion dollar market research and polling industry. Angus Reid will also join Vision Critical's Board of Directors.

"Angus Reid is the most highly regarded leader in the North American market research and polling industry, and his appointment to the position of Chief Executive Officer at Vision Critical provides the company international expertise and credibility to reach its goal of becoming a global leader in the rapidly growing field of Internet and new media research software." stated Jim Fletcher, Chairman of Vision Critical.

Angus Reid is president of Angus Reid Consultants, a Vancouver-based public affairs consultancy. He is the founder of Angus Reid Group Inc, a market research and polling supplier. Under his direction, Angus Reid Group grew into the largest research enterprise in Canada, with annual North American revenues of $60 million. The company was sold to Paris-based Ipsos SA in 2000 and has since changed its name to Ipsos Insight Corp.

"Vision Critical software is changing the rules for marketing research in the digital age," commented Angus Reid. "It provides organizations with web-enabled polling software, which is the future of market research. It's faster, cheaper and better than traditional phone polling. The Internet is rapidly transforming the market research world, and Vision Critical is pioneering this new way to do business."

The $17 billion (U.S.) market research industry is undergoing a fundamental transformation as the Internet replaces the telephone as the principal means of collecting information on the experiences, attitudes and perceptions of consumers. Vision Critical Communications is not a market research company and does not itself conduct polls or research. Rather, it puts market research tools directly into the hands of business, which allow organizations to do their own Internet-based surveys, focus groups and online research panels. Vision Critical software products include Panel+, an online application that allows clients to build Internet-based research communities, deploy surveys to participants and receive instantaneous reporting and tabulation. Vision Critical products integrate 3D animation and virtual reality software for the purpose of testing advertising and new products.

Vision Critical Communications Inc. was established in 2000 by Andrew Reid who currently serves as the company's President and Chief Operating Officer. In late 2004 Telus announced that it had become a minority shareholder in the Vancouver based business. Vision Critical clients include both end users and market research companies. It currently has offices in Vancouver, Toronto and Denver.

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Posted on January 10, 2005
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