News

CASRO Technology Conference Uncovers Cost Savings with Software as a Service (SaaS)

Vision Critical joined researchers and information systems professionals at the CASRO Technology Conference to address the ever-increasing role of technology in market research. The conference served as an opportunity to collect and share knowledge on key technology issues.

Brett Glover, Vision Critical’s SVP of Strategic Partnerships, attended the conference where one of the key discussions related to the ever growing interest in SaaS “Software as a Service” in a MR context. Saas enables researchers to focus on core competencies related to research design and analytics, while saving development and maintenance costs related to in-house systems.

“We’ve invested millions in R&D so our clients don’t have to,” said Glover. “We are continuously pushing the boundaries of how to stay ahead in online market research and our clients benefit from that.”

With SaaS, companies know exactly how much their online research will cost every month. Vision Critical’s unlimited use licensing model gives companies predicable control over ongoing costs, at the same time un-tethering them from traditional per-complete fees or high fixed costs related to maintaining their own data collection infrastructure.

If you’re interested in learning more about how to leverage SaaS with online research within your organization, email Brett Glover.
 

Posted on July 2, 2008
Permalink