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Creating a Deeper Connection with Consumers

On September 21st, the AdClub of Toronto will host this year's most talked about event, Internet Day, featuring our CEO Dr. Angus Reid as key note speaker.

The Advertising Club of Toronto is a not-for-profit organization with a 75-year history that serves the advertising industry and all its related services including media, creative, production, advertising management and marketing.

Dr. Reid will address how technological advancements are both challenging and changing old assumptions about when, where, and how marketers reach consumers.

To many, advancements like the Internet have created further barriers between a company and their customers. People have more options and greater control over the information they receive.

Companies are finding it harder and harder to define their relationships with consumers, instead they are left searching for new methods to both retain the consumers they have and break through to the consumers they want.

Dr. Reid will present another side to the Internet, one that provides a rich source of consumer insight for marketers and researchers.

Hear from an industry icon as he outlines how companies can take advantage of this incredible resource in building closer bonds with their consumers.

For more information on the AdClub of Toronto and the Internet Day event, visit http://www.adclubto.com/event/internetday.shtml

Posted on August 22, 2005
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