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Hockey Fans Face Off in Online Panel

After the lockout in 2004-05, the National Hockey League (NHL) decided that the best way to re-connect with fans was to bring them together within a custom online panel. Today almost 15,000 fans have joined the NHL Fan Face Off panel to voice their opinions on rule changes, marketing, how they watch the playoffs on TV and gauge local buzz for the sport. Since the panel launch in December 2005, the league has done over 50 studies along with a series of mini-polls called “Slap Shot Studies” on fun topics to keep the panelists engaged (for example, who has the hardest shot or who is the fastest skater).

Posted on October 10, 2007
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"If you are looking for a more respondent-friendly way of conducting research, then this could be your ideal starting point. With Vision Critical, everything is attached to the respondent, so not only are the profiling data available, but so too is every item of data collected on any subsequent survey the respondent has taken. It is a clever approach which you can flex in useful ways."

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