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Indigo Books & Music Selects Vision Critical

Indigo Books & Music Inc. (Indigo) selected Panel+, from Vision Critical, as the system to host, develop, and conduct online research with their key target audiences.

Indigo is Canada's largest books retailer, committed to being the booklover's most complete and trusted resource for books, music, gifts and much more. Indigo operates in all provinces under the brands Indigo, Chapters, Coles, SmithBooks, World's Biggest Bookstore, and online at www.chapters.indigo.ca.

When asked why Indigo chose Vision Critical, Grant Packard, Vice President of Loyalty Marketing and Customer Insight said, "We see the company as an ideal partner given our increasingly customer-centric strategy and our interest in working with organizations that are true innovators in their fields. Vision Critical offers a uniquely compelling combination of impressive technology and panel expertise."

In July, Indigo launched their first panel using Panel+. Kathrin Menge, Customer Insight Manager at Indigo said, "Panel+ is incredibly user-friendly for administrative tasks and the Vision Critical staff has exemplified professionalism, an easy-to-work-with attitude and eagerness to see Indigo succeed." Kathrin went on to say that, "Vision Critical will help us achieve our business goals by not just providing a panel tool but through their research expertise. They will help Indigo establish a deeper connection and build greater loyalty with our customers."

Andrew Reid, President and COO said that working with Indigo means a lot to Vision Critical. "We continually push the technology to simplify, enhance and empower market researchers. Indigo's decision to work with us is testament to the time and energy we've spent to combine new technology with established research methodologies."

Learn more about our products with a personal web demonstration; contact Julie Romas at julie.romas@visioncritical.com or call 1.604.647.3557.

Posted on July 26, 2005
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