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Kodak Shares Keys To Success At ESOMAR Panel Conference

Does Web 2.0 enhance the value of research? Can clients run their own panels? These were the key questions at this year’s ESOMAR Panel Conference. One of the presentations was Aprille Byam from Eastman Kodak and Ellie Sykes, Vision Critical’s VP of Qualitative and Online Communities about how Kodak is getting value out of running their online panel and community.

Aprille demonstrated that her approach to running the panel and community has integrated a lot of Web 2.0 philosophy by getting members to update their profiles, upload photos, post links, participate in discussions, etc. The panel has helped Kodak to identify new product and marketing opportunities through analysis of how members shop, how they operate within their work spaces, and how diverse the projects are that they print.

Eastman Kodak is just one of over 200 examples that Vision Critical can provide where clients are building their own panels and using Web 2.0 to address business challenges.   

More and more companies are now considering running their own panels, especially those who are now re-examining their relationships with suppliers and agencies given the downturn in the economy. Many clients are realizing that they can get more research for less money by investing in their own online panel.

Want to learn more? Register here to see our upcoming webinar.

Posted on October 30, 2008
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