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Opinium Research Select Vision Critical’s Panel+

Opinium Research LLP, a London online market research agency, has chosen Vision Critical to provide the cutting edge research technology for their UK clients.

Vision Critical’s unique Panel+ software will be the platform used by Opinium Research LLP to conduct custom online panels, private research communities and interactive surveys.

“I bought the software partly on the basis of a review in Research magazine,” said Mark Hodson, head of Opinium and former YouGov research director. “I really do believe it’s the best software of its type in the world.”

“Our process for panel development and management, coupled with industry leading software is what has made us such a success and we’re thrilled to be running this technology to the UK,” said Angus Reid, CEO of Vision Critical.

Since 2000, Vision Critical has developed hundreds of custom online panels for clients including Business Week, BlackBerry, Qantas airlines, Virgin Mobile (CDN), and Vodafone (NZ).

Posted on April 23, 2008
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“An online panel is a quick and cost effective way of getting the pulse on our fan base. By having a panel, we are seeing savings of over $100,000 per year compared to doing focus groups in several cities. Plus, with a panel we get a report the next day, with an average of 500 responses. Vision Critical has a team of people who understand my business and have a high regard for customer relations.”

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