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Virtual Shopping Gains Momentum at IIR Shopper Insights Conference

Vision Critical met up with manufacturers and retailers in Chicago at the 8th annual Shopper Insights in Action conference to discuss the latest in online virtual shopping solutions for CPG and retail companies. The conference focused on how to work within a changing market while getting closer to the shopper.

Andrew Reid, President & Co-Founder, along with a team of Vision Critical staff, attended the conference to share examples of how companies are getting to know customers better by implementing virtual shopping insights.

“Our online retail simulations show retailers and manufacturers exactly what pushes shoppers to buy, saving time and money by testing thousands of shoppers simultaneously,” said Andrew. “By using the virtual environments, we’ve had clients save millions of dollars by isolating opportunities of in-store marketing tactics.”

Vision Critical has a suite of rich media research applications called Fusion including shelfsets, virtual retail environments and ad or package testing. If you’re working hard to keep up with consumer and retail trends, our Fusion technology could be the solution you’re looking for. Learn more about our solutions by contacting Andrew Reid.

Posted on August 5, 2008
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