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Vision Critical Continues Triple Digit Growth

Vision Critical’s CEO, Angus Reid, reports today that the company has achieved triple digit growth for the third consecutive year.

In the last three years, Vision Critical has more than doubled its operations and gross revenues. The company now powers over 260 custom panels worldwide on its Web-based system, Panel+, which also integrates branded communities, providing a unique mix of quantitative and qualitative research.

“The growth we’ve seen to date is expected to continue as we expand our operations globally and advance our capabilities with our custom panel platform and our suite of 3D retail simulations,” said Angus Reid, Vision Critical CEO.

Vision Critical sees an increasing demand for their Fusion suite of products including 3D simulated store testing to research the best combination of signage, coupons and messaging for the greatest purchasing lift.

The research arm of Vision Critical, Angus Reid Strategies, also shows strong growth with new operations in San Francisco, New York and London. Its team of specialists provides solutions across every type and sector of research, and currently serves over 200 international clients.


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“An online panel is a quick and cost effective way of getting the pulse on our fan base. By having a panel, we are seeing savings of over $100,000 per year compared to doing focus groups in several cities. Plus, with a panel we get a report the next day, with an average of 500 responses. Vision Critical has a team of people who understand my business and have a high regard for customer relations.”

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