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Creative Marketing Research Joins Vision Critical Partnership Program
Toledo based Creative Marketing Research has joined Vision Critical's partnership program. As a Vision Critical partner, Creative Marketing Research has access to the most widely used custom panel platform in the world and can now provide a quantitative and qualitative online market research solution. Vision Critical Partners offer their clients faster and better research that shows a rapid ROI.
Creative Marketing Research will enter the new and growing market for Custom Online Panels by marketing Vision Critical's online Panel+TM and FusionTM software to develop proprietary online Customer Advisory Panels for its clients. Creative Marketing Research will provide panel design, recruiting and management services, in addition to research design, reporting and advanced analytics. Vision Critical will provide web based server platforms, technical support, and software updates.
According to Lynn P. Brown, CEO of Creative Marketing Research, “Under the new strategic alliance Creative Marketing Research will be an early entrant into custom online panels, helping its clients gain better access to consumers, improve the quality of research, and turn around research in days, not weeks and months.” Brett Glover, Senior Vice President at Vision Critical added, “Vision Critical is delighted because our acclaimed software and rich graphics capabilities are an ideal compliment to the high quality and innovative research designs of Creative Marketing.”
Custom online panels promise to revolutionize the way companies conduct research. Building on the momentum of Social Networking, e.g., MySpace, FaceBook, and YouTube, custom online panels bring an element of community to research, engaging panel members to participate at a time when consumers are hesitant to respond to traditional forms of marketing research. By developing proprietary panels, companies gain rapid turnaround research and the ability to learn from customers and potential customer over time. The Panel+ software is the only software to offer both quantitative panels and qualitative communities in one research tool. According to Vision Critical's Glover, “Clients get an average of 48 percent response rate with custom online panels compared to dwindling figures for telephone research.”
Creative Marketing Research was formed in Toledo in 1974 and has been a full service research organization since that time. Other recent innovations include the addition of a Creativity & Ideation group, and a special analytics group focused on forecasting using corporate customer data and data warehouses. Clients include Ford, Sears, FedEx, and Wrangler. Creative Marketing Research's web site is www.c8mr.com.
Vision Critical is the world leader in developing online panels and interactive research. At a moment's notice customers can investigate the attitudes, behavior and opinions of existing or potential customers using interactive surveys, discussion forums and 3-D environments. Clients include SIRIUS Satellite Radio, Nestle, MLB, Virgin Mobile and TIVO. More information on Vision Critical is available at www.visioncritical.com.
Posted on May 13, 2008
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