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Webinar: Online Communities & Panels

This webinar will look at the evolution of communities and the role they play in market research. Register Here.

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Vision Critical Joins The Conversation At Community 2.0 Conference

Vision Critical is taking part in the Community 2.0 Conference to join the growing conversation about how to use online communities to make an impact on business decisions. Communities are one of the hottest trends and marketers are looking for the most effective way to apply communities to their organizations.

From May 12 to 15 at the Red Rock Casino in Las Vegas, Kris Hartvigsen, SVP of Global Development & Media at Vision Critical, will be sharing strategies and best practices on how to use a community to gather useful feedback from customers and on how to be a successful community manager.

Kodak, a Vision Critical client, has been using their branded online community to create an ongoing relationship with their customers. They have found it to be a place for concept ideation and testing, as well as in-depth discussions with a select group of their target segment. See the presentation about Kodak’s community here.

If you’re interested in learning more about how a branded community can benefit your organization, watch one of our upcoming webinars or email Jenna Dorman.


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Testimonial
“An online panel is a quick and cost effective way of getting the pulse on our fan base. By having a panel, we are seeing savings of over $100,000 per year compared to doing focus groups in several cities. Plus, with a panel we get a report the next day, with an average of 500 responses. Vision Critical has a team of people who understand my business and have a high regard for customer relations.”

Read the NHL case study here.

National Hockey League