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Vision Critical Speaks to Tech Industry on Accelerating Business Growth

Do you find it challenging to coordinate efforts between the sales and marketing team? BCTIA (BC Technology Industry Association) hosted a day seminar on February 19, 2008, investigating how to accelerate business growth by integrating sales and marketing endeavors. Designed for sales and marketing representatives of technology companies, the day was packed with sessions about how to achieve success by making a combined effort.

Gord McNeill, Vision Critical’s Director of Product Management, presented a session about product marketing on a shoestring budget. He included a plethora of tips for marketers to gather the information they need without spending a lot of money. “The goal is for marketers to understand their customers, ask the right questions and listen to what they say,” said Gord.

Vision Critical is the world’s leader on customer advisory panels and interactive research software. We work with hundreds of leading brands to investigate the attitudes, behavior and opinions of customers using interactive surveys, discussion forums and 3D environments.

For a copy of the presentation, please email Caroline Hickton.

Posted on February 19, 2008
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