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Vision Critical’s Chief Panel Officer to Help Clients Generate Superior Panel Results

Vision Critical takes another step to help clients run more effective panels and communities. The company has appointed Jennifer Reid as Chief Panel Officer, whose sole focus is to identify the key elements that help companies generate superior panel results.

Angus Reid, CEO of Vision Critical said “Custom panels and private communities are still a relatively new research technique; much of the industry research is on access panels. With Jennifer as CPO, she will provide our clients the necessary data and insight they’ve been looking for to help their efforts. With her experience and leadership, she is the perfect strategic advisor that all clients can utilize to make their panels and communities the best they can be.”

As the world leader in custom panels and private communities, Vision Critical and its 250+ client panels and communities provide Jennifer the ultimate resource to analyze what elements create excellence. For example, what makes profile questionnaires with lower than average stop rates better or worse? Or what evidence supports the notion that newsletters impact panel retention?

By examining the full life cycle of panel health, Jennifer will be conducting research on research around everything from panel recruitment to retention. The results will deliver actionable insight that all clients can use. Jennifer will be compiling these reports by reviewing panel and study level statistics across all our panels.  

On a quarterly basis, clients can receive the outcome of her investigation for that period.  One of Jennifer’s first initiatives will be to begin a thorough analysis of panel participation statistics across our many clients. The results will be presented in aggregate format and at no time will the data include client names or study results unless clients have provided consent to a case study example.

Jennifer is considered one of North America’s foremost experts in online panel recruitment and management. From its infancy in 1998, Jennifer pioneered the development of online panels with the Angus Reid Group. Recently, she held the position of Senior Vice President, Panel Strategy Group within Vision Critical. Working with Fortune 500 companies throughout North America, she has recruited and managed over 1 million people for access and custom panels

If you’d like to learn more about this new program led by Jennifer, contact her directly at  jennifer.reid@visioncritical.com

Posted on October 14, 2008
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