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Webinar: Preventing Respondent Fatigue in Surveys

The phenomenon of respondent fatigue in the world of online research is one of the most notorious challenges researchers face – it jeopardizes survey data, completion rates, and the health of online panels.

Respondents have a limited amount of time, energy and interest.

A researcher must address research objectives, survey content, and emotional response to each and every question in both its functionality and visual appeal.

This webinar will outline the four key techniques to prevent respondent fatigue.

• Position: identify the optimal location for high involvement questions
• Spread: how to keep your study in motion and spread the burden
• Inject: sustain the flow of responses to minimize drop off
• Enrich: learn what it takes to generate higher levels of engagement

We will disregard the role of incentives (and that of professional respondents) in online surveys in order to focus on key techniques relevant to survey design.

This session is a must for those looking to increase response rates and improve data quality.

Webinar Key Learnings:

• Identify how to apply the four key techniques to online survey design
• See how to embrace questionnaire flow to minimize respondent drop off
• Learn valuable techniques to minimize and mitigate respondent fatigue
• Increase response rates and improve data quality

Date: May 13, 2008
Time: 2:00 pm  EST

Register to see the archive of this webinar.

Posted on May 7, 2008
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