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Vision Critical Podcasts

How Banana Republic Created a Successful Customer Advisory Panel

Banana Republic shares how they’ve created a healthy and vibrant proprietary panel with consumers from New York to Tokyo. This podcast of “Around the Block” is a presentation from the IIR Excellence in Market Research Conference in Chicago with Tamra Krefman, Consumer Strategist with Banana Republic and Jen Reid, SVP Panel Services at Vision Critical. Together, they outline best practices to recruit, survey, engage and manage a proprietary panel.

You can watch it in a larger format through your browser here.

If you have any comments or questions you would like answered on an upcoming episode please email podcast@visioncritical.com or call our listener feedback line at (415) 992-3980.

 



Posted on August 14, 2007
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