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Webinar: Online Communities & Panels

This webinar will look at the evolution of communities and the role they play in market research. Register Here.

Vision Critical Podcasts

How do I choose between a Blind or Branded panel?

It’s important to choose a panel that fits with the type of research you are trying to do. A “branded” panel is used when looking for feedback specific to your company. A “blind” panel is used for competitive intelligence when it’s important to not declare the company behind the research. How you recruit, design and manage each depends upon your objectives. Kris Hartvigsen, VP of Vision Critical, outlines the advantages and disadvantages of a blind and branded panel.

If you have any comments or questions you would like answered on an upcoming episode please call our listener feedback line at (415) 992-3980.



Posted on July 18, 2007
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“When we had the demo, our reaction was ‘Wow! You can do all of this.’ And once we started using Vision Critical, it was really good. I enjoyed it. The questionnaire design module is attractive and easy to use. Vision Critical defined templates so that the panel members’ portal and the surveys have a consistent look and feel, reflecting the BusinessWeek design ethos."
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