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Maximizing Respondent Engagement Presented at ESOMAR Congress 2007

Jennifer Reid, SVP, Vision Critical and Monique Morden, SVP, Angus Reid Strategies, join us for a special edition of Around the Block to talk about their conference paper on Maxmizing Respondent Engagement. They presented this paper at ESMOAR Congress in Berlin.

Jennifer and Monique’s paper outline a study they conducted that showed Fusion surveys (online surveys incorporating rich media techniques) result in better attitudinal data as compared to Flat surveys (traditional online survey format) where respondents exhibit more variability in scales with fewer neutral responses. Fusion surveys present attitudinally based questions in a manner that encourages a more thoughtful deliberation of the question and slightly more effectivness via the drag and drop mechanism for the respondent.

 

 

If you have any comments or questions you would like answered on an upcoming episode please send an email to podcast@visioncritical.com.



Posted on October 16, 2007
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