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Vision Critical Podcasts

Podcast: ROI of Market Research and Customer Panels in a Recession

Angus Reid, Vision Critical’s CEO, and a 40 year research veteran explains how during a recession market research moves from a nice to know exercise to the central intelligence gathering among companies, in an economy where one simply can’t afford to be wrong. One difference in this recession versus previous ones is there are now tools and technology for research that were not available in the past.

Jason Smith, President, Panel Division, highlights case studies where our clients have seen strong ROI; one achieved a 400% lift in sales while another saved $650,000 by internalizing research with a panel.



Posted on November 19, 2008
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