Videos
Video on Putting Customers First with SIRIUS and Kodak at the MRE 2007
Couldn’t make the Market Research Event in Los Angeles? You missed out, but don’t worry, we’ve got a video of the session Putting your customers first: How progressive organizations are creating qualitative web communities inside their quantitative custom panel. This video is the presentation given by Jason Smith, President & COO Panel Division of Vision Critical along with clients Kodak and SIRIUS Satellite Radio (Canada). Together, the presenters talk about how it is possible to have a qualitative custom online panel and a qualitative online community, all in one environment.
Posted on November 5, 2007
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Online Panels & Loyalty Programs
This presentation outlines the benefits of complementing a loyalty program by adding a custom online panel.
PRESENTERS:
Scott Switzer :: Director of Retail
604.647.3591 / scott.switzer@visioncritical.com
Mark Bergen :: VP Retail & CPG
604.647.3587 / mark.bergen@visioncritical.com
Posted on August 19, 2007
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How Banana Republic Worked with Vision Critical to Create a Successful Customer Advisory Panel
Direct from Chicago at the IIR Excellence in Market Research Conference we have a presentation by Banana Republic on how they’ve created a healthy and vibrant proprietary panel with consumers from New York to Tokyo.
Hear from Tamra Krefman, Consumer Strategist with Banana Republic and Jen Reid, SVP Panel Services at Vision Critical as they outline best practices to recruit, survey, engage and manage a proprietary panel.
Watch the Presentation
Posted on July 31, 2007
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Vision Critical on TV Tech Show
Get Connected interviews Jason Smith, SVP at Vision Critical, about the new way to gain feedback from customers by developing a customer advisory panel. Jason discusses how Vision Critical’s technology helps hundreds of organizations leverage the web 2.0 environment where consumers are rating and discussing products and combine that with a controlled environment for research. This technology is enabling companies to talk to hundreds or even thousands of customers through surveys, forums and 3D environments. GetConnected is a nationally syndicated TV show that interviews high tech experts for the latest in technology.
Posted on July 11, 2007
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How Proprietary Online Panels Change Everything
Angus Reid, CEO of Vision Critical spoke at the Market Research Event on October 25, 2006. In his presentation, Angus outlined the value of a proprietary online panel (POP) based on our experience in developing 150 for clients worldwide.
A proprietary online panel is a representative group of customers, or potential customers, who you engage with and learn from over time. Whether branded or blind a POP has helped organizations increase productivity, marketing/segmentation, roles & communication, strategic thinking and research..
"New technology is creating a massive change throughout the information industry and nowhere is this more evident that in market research."
Angus Reid
Listen to his speech and see his 35 minute presentation by clicking the following link:.
view presentation
Posted on October 24, 2006
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