Videos

How and Why to Keep Your Finger on the Pulse of Your Customer

Jason Smith, our Senior Vice President, was one of 10 vendors asked to present at the 2006 annual American Marketing Association conference on September 12, 2006.

Jason presented "How and why to keep your finger on the pulse of your customers." Within the presentation he outlined how the Internet has had a dramatic impact not just on organizations but on the fundamental culture of our society.

The challenge companies are facing is staying on the cutting edge and sniffing trends. Marketers and researchers in particular are under greater pressure to “become one with the customer.”

One solution organizations are using to address this issue is by creating a proprietary panel of existing or potential customers, online.

Click here to view the power point (Note: The presentation is 8.6mb) http://www.visioncritical.com/presentation/CustomerAdvisoryPanels092006.ppt

Posted on September 11, 2006
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Standing Room Only for Dr. Angus Reid

Dr. Angus Reid, CEO of Vision Critical was the closing keynote speaker at the Marketing Research and Intelligence Association's (MRIA) Annual Conference on June 2, 2006.

A "standing room only" crowd of researchers lined the auditorium walls as Angus shared his expertise on the evolution of market research and how new approaches in market research are rewriting the rules of engagement.

Angus discussed how new advances in technology are having a major impact on market research with the Internet, online custom panels, and 3D virtual rich media applications rapidly replacing telephone surveys as the principle means of understanding the attitudes, behaviours, and emotional experiences of consumers.

View a streaming video of the 1 hour presentation:
http://mfile.akamai.com/21442/wmv/visioncritic.download.akamai.com/21442/angus_june2006.asx

Posted on June 4, 2006
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