Sparq: Sneak Peek
Coming this Fall our flagship product, Panel+ becomes Sparq - the world's first online research platform to unite one off surveys, custom panels and private online communities.
Videos
How and Why to Keep Your Finger on the Pulse of Your Customer
Jason Smith, our Senior Vice President, was one of 10 vendors asked to present at the 2006 annual American Marketing Association conference on September 12, 2006.
Jason presented "How and why to keep your finger on the pulse of your customers." Within the presentation he outlined how the Internet has had a dramatic impact not just on organizations but on the fundamental culture of our society.
The challenge companies are facing is staying on the cutting edge and sniffing trends. Marketers and researchers in particular are under greater pressure to “become one with the customer.”
One solution organizations are using to address this issue is by creating a proprietary panel of existing or potential customers, online.
Click here to view the power point (Note: The presentation is 8.6mb) http://www.visioncritical.com/presentation/CustomerAdvisoryPanels092006.ppt
Posted on September 11, 2006
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