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How Proprietary Online Panels Change Everything

Angus Reid, CEO of Vision Critical spoke at the Market Research Event on October 25, 2006. In his presentation, Angus outlined the value of a proprietary online panel (POP) based on our experience in developing 150 for clients worldwide.

A proprietary online panel is a representative group of customers, or potential customers, who you engage with and learn from over time. Whether branded or blind a POP has helped organizations increase productivity, marketing/segmentation, roles & communication, strategic thinking and research..

"New technology is creating a massive change throughout the information industry and nowhere is this more evident that in market research."
Angus Reid

Listen to his speech and see his 35 minute presentation by clicking the following link:.
view presentation

Posted on October 24, 2006
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“An online panel is a quick and cost effective way of getting the pulse on our fan base. By having a panel, we are seeing savings of over $100,000 per year compared to doing focus groups in several cities. Plus, with a panel we get a report the next day, with an average of 500 responses. Vision Critical has a team of people who understand my business and have a high regard for customer relations.”

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