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Webinar Details

Explore the Next Frontier of Visual Questions

Date: April 08 2008
Time: 8 AM Eastern

Presenters

Su Ning Strube :: VP Fusion Services
604-647-1980 / suning.strube@visioncritical.com

Yola Zdanowicz :: SVP Angus Reid Strategies
416-323-5715 / yola.zdanowicz@angus-reid.com

This webinar will explore the next frontier of online surveys using visual and interactive design techniques.

Learn how new advances in interactive visual questions can:
• Maximize respondent engagement
• Encourage more thorough, detailed responses to questions
• Generate higher panel retention rates.

In addition to showcasing the latest examples, we will deliver the findings from a research study comparing traditional text based online surveys with interactive visual question types. We’ll discuss how we tested these techniques, what we learned and how these results are influencing future designs.

These findings were originally presented at the CASRO Panel Conference in February 2008 to a standing room only crowd.

This session is a must for anyone looking for the latest techniques in survey design using interactive, visual question types.

Email Caroline Hickton for a copy of this presentation.

Testimonial

"If you are looking for a more respondent-friendly way of conducting research, then this could be your ideal starting point. With Vision Critical, everything is attached to the respondent, so not only are the profiling data available, but so too is every item of data collected on any subsequent survey the respondent has taken. It is a clever approach which you can flex in useful ways."

Quirks Magazine

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