Sparq: Sneak Peek
Coming this Fall our flagship product, Panel+ becomes Sparq - the world's first online research platform to unite one off surveys, custom panels and private online communities.
Webinar: Integrating Online Communities & Custom Panels
Date: July 23 2008
Time: 2 PM Eastern
Presented by:
Kris Hartvigsen :: SVP, Global Development & Media
604.647.1980 / kris.hartvigsen@visioncritical.com
Ellie Sykes :: VP, Qualitative and Online Communities, Angus Reid Strategies
604.647.1980 / ellie.sykes@angus-reid.com
Overview
Blogs, social networks, crowd sourcing. You’ve heard how companies are using online communities to gather insights and to engage customers. Where do you start and how do you make sense of the noise? This webinar will outline the keys to building successful online communities and integrating them with custom panels. When communities and custom panels are used together, they provide a powerful way to link qualitative feedback with quantitative data. Your community feedback is elevated to tangible and actionable results.
This webinar will look at the evolution of communities and the role they play in market research. We will explore how communities and panels can be leveraged effectively to identify, test and refine concepts. Learn how to establish a successful research practice around communities, including how to integrate quant and qual.
Key Learnings
- 5 keys to building a successful online community
- How to unite quant & qual for ideation, testing, and refinement
- Mythbusting – Are the “musts” we’ve been told about communities true?
Register below to view this presentation.
 | ||
| ||
|
