Sparq: Sneak Peek
Coming this Fall our flagship product, Panel+ becomes Sparq - the world's first online research platform to unite one off surveys, custom panels and private online communities.
Webinars
Archived Webinars
Injecting the “Why” into Consumer Behavior
Date: October 08 2008
Start Time: 2 PM Eastern
Duration: 1 hour
Presenters
Mark Bergen :: SVP Vision Critical - Sales
604-647-1980 / mark.bergen@visioncritical.com
Summary
You know where your customers live, what they buy, how they interact with you, and how much they spend. If you only knew why.
Customers share data with you in many ways – whenever they make purchases, register on your website, download white papers, or other interactions with your company.
Go beyond just capturing data. Invite customers to join a custom panel or private community to understand how and why their decisions are made. Gather insights on customer attitudes and uncover how they translate into actual behaviors on an individual and group basis. Feed this knowledge back into your company’s marketing, product development, and more.
This presentation will outline the benefits of and best practices for complementing your existing database of customers with a custom panel or private community.
Key Learnings
In this webinar you will learn how to:
- Create a custom panel or private community, and integrate it with your existing database of customers.
- Explore your customers’ attitudes and opinions by overall value to your business.
- Provide programs that will differentiate your business and resonate with your customers.
- Close the ROI loop between marketing, research, attitudes, and behavior.
The Next Generation of Online Research Technology
Date: September 10 2008
Start Time: 2 PM Eastern
Duration: 1 hour
Presenters
Gordon McNeill :: Director of Product Management
604-647-1980 / gordon.mcneill@visioncritical.com
Summary
See the latest in market research technology. Explore the newest tools for creating an online destination for long-term respondent engagement, easily adding visual and interactive questions to any survey, and integrating quant & qual data for deeper customer insights.
Join us as we unveil the next generation of online research – Sparq, the world’s first platform to unite custom panels, private online communities and one-off surveys.
Key Learnings:
- Discover new ways to engage respondents that keep them coming back for more.
- See how you can ask traditional questions in new visual and interactive ways.
- See new tools for interactive media testing questions that gather new types of responses.
- Learn more about respondents by combining data from quantitative and qualitative online research in one simple interface.
If you would like an archived copy of this webinar please e-mail Caroline Hickton.
Webinar: Integrating Online Communities & Custom Panels
Date: July 23 2008
Start Time: 2 PM Eastern
Duration: 1 hour
Presenters
Kris Hartvigsen :: SVP, Global Development & Media
604.647.1980 / kris.hartvigsen@visioncritical.com
Ellie Sykes :: VP, Qualitative and Online Communities, Angus Reid Strategies
604.647.1980 / ellie.sykes@angus-reid.com
Overview
Blogs, social networks, crowd sourcing. You’ve heard how companies are using online communities to gather insights and to engage customers. Where do you start and how do you make sense of the noise? This webinar will outline the keys to building successful online communities and integrating them with custom panels. When communities and custom panels are used together, they provide a powerful way to link qualitative feedback with quantitative data. Your community feedback is elevated to tangible and actionable results.
This webinar will look at the evolution of communities and the role they play in market research. We will explore how communities and panels can be leveraged effectively to identify, test and refine concepts. Learn how to establish a successful research practice around communities, including how to integrate quant and qual.
Key Learnings
- 5 keys to building a successful online community
- How to unite quant & qual for ideation, testing, and refinement
- Mythbusting – Are the “musts” we’ve been told about communities true?
Preventing Respondent Fatigue in Surveys
Date: May 13 2008
Start Time: 2 PM Eastern
Duration: 1 hour
Presenters
Amir Bozorgzadeh :: Account Manager
604-647-1980 / amir@visioncritical.com
The phenomenon of respondent fatigue in the world of online research is one of the most notorious challenges researchers face – it jeopardizes survey data, completion rates, and the health of online panels.
Respondents have a limited amount of time, energy and interest.
A researcher must address research objectives, survey content, and emotional response to each and every question in both its functionality and visual appeal.
This webinar will outline the four key techniques to prevent respondent fatigue.
- Position: identify the optimal location for high involvement questions
- Spread: how to keep your study in motion and spread the burden
- Inject: sustain the flow of responses to minimize drop off
- Enrich: learn what it takes to generate higher levels of engagement
We will disregard the role of incentives (and that of professional respondents) in online surveys in order to focus on key techniques relevant to survey design.
This session is a must for those looking to increase response rates and improve data quality.
Webinar Key Learnings:
- Identify how to apply the four key techniques to online survey design
- See how to embrace questionnaire flow to minimize respondent drop off
- Learn valuable techniques to minimize and mitigate respondent fatigue
- Increase response rates and improve data quality
Register to view the presentation
Explore the Next Frontier of Visual Questions
Date: April 08 2008
Start Time: 2 PM Eastern
Duration: 1 hour
Presenters
Su Ning Strube :: VP Fusion Services
604-647-1980 / suning.strube@visioncritical.com
Yola Zdanowicz :: SVP Angus Reid Strategies
416-323-5715 / yola.zdanowicz@angus-reid.com
This webinar will explore the next frontier of online surveys using visual and interactive design techniques.
Learn how new advances in interactive visual questions can:
• Maximize respondent engagement
• Encourage more thorough, detailed responses to questions
• Generate higher panel retention rates.
In addition to showcasing the latest examples, we will deliver the findings from a research study comparing traditional text based online surveys with interactive visual question types. We’ll discuss how we tested these techniques, what we learned and how these results are influencing future designs.
These findings were originally presented at the CASRO Panel Conference in February 2008 to a standing room only crowd.
This session is a must for anyone looking for the latest techniques in survey design using interactive, visual question types.
Register to view the presentation
Interested?
Why not set a time to speak with one of our industry experts to discuss how we can help.
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