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Whitepapers
Online Panels: A New Tool for Maximizing Customer Insight
The $22 billion (US) global market research and polling industry is undergoing rapid change in response to the emergence of the Internet as a tool for the collection of information on the tastes, preference and behaviors of consumers and citizens.
But the fundamental challenge with Internet research is in some respects the same as that confronting conventional telephone research: where to find “willing” respondents.
Panels are progressively bridging the gap between a population reluctant to cooperate with telephone surveys, and organizations that, more than ever, need to know about the perceptions and attitudes of consumers, members and citizens.
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Posted on October 12, 2006
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