ROI of Custom Online Panels
ROI of Custom Online Panels & Private Communities
Presenters
- Jennifer Reid: SVP Strategy, Vision Critical
- Laura Davies: SVP Panel Strategy, Vision Critical
- Julie Gunn: VP Key Accounts, Vision Critical
Custom online panels and private communities provide a number of advantages companies can leverage during these tough economic times. One of our clients saved $300,000 by using a panel to internalize research, another experienced a 400% sales lift and yet another has been able to conduct 2 times the research at 1/10 the cost.
But are companies sacrificing quality for cost? What examples can we provide to demonstrate that panels and private communities deliver information that is accurate and relevant? The best opportunity to test a research method is during an election. It’s one of the few occasions to test predictions against a measurable outcome. We will share how an online panel delivered the most accurate results of any online or telephone polling method. We will also show how clients are using our Sparq research platform to gather richer data and create a deeper ongoing understanding of their customers.
Being able to demonstrate a strong ROI is key for many companies looking to do more with less in the coming year.
This webinar will provide a number of examples of how companies have improved their bottom line without sacrificing the quality of research. We’ve brought together a diverse group within Vision Critical to discuss in a round table how custom panels and private communities can benefit an organization.
Key Learnings:
- Hear how one company saved $300,000 by using a panel to internalize research
- Discover how an online research platform can help organizations become more effective
- Learn new strategies for online research to obtain accurate and relevant data
