How does social media translate into sales? The July/August 2013 issue of the Harvard Business Review features Vision Critical's report on how Pinterest drives purchasing behavior. This white paper extends that analysis with additional data on Facebook and Twitter. Drawing on nearly 6,000 survey responses on social purchasing, it offers unprecedented insight into customers' purchasing decisions.
From Social to Sale identifies 8 key questions any business needs to ask in order to understand how social media drives customer purchasing. Each question is supported with data and infographics that capture the state of social purchasing today.
From Social to Sale: Customer Survey
Do you want to know how your customers move from social to sale? Vision Critical has developed a detailed survey you can use to learn about your customers’ social shopping habits. Fill in the form to view our demonstration surveys, which you can adapt for your own research needs.