Angus Reid

Soaring Cell Phone Use Helps Drive Online Research Growth

New York, February 1, 2010 – The landline is fast going extinct, and with it, the telephone survey. Meanwhile, wireless technology is surging forward to fill the evolutionary gap. For proof, look no further than the latest cell phone use numbers. According to the US government’s most recent National Health Interview Survey (January-June 2009), the number of American households using wireless phones exclusively is rising at a steady rate. Nearly 40% of American homes are now either totally or mostly ... | Read More

Vision Critical’s Angus Reid Joins Marketing Hall of Legends

Vancouver, January 25, 2010 — Market research veteran, Angus Reid, will be inducted into the Marketing Hall of Legends today in Toronto, honoring his dedication and 40-year pursuit of marketing excellence. Reid currently serves as CEO of strategic interactive research and technology company Vision Critical® (@visioncritical), which includes public affairs practice Angus Reid Public Opinion. “It’s an incredible honor to be selected among such esteemed marketers,” says Dr. Angus Reid. “I’ve had the privilege of being part of this exciting industry ... | Read More

Reid Goes High-Tech with Polling

by John Bermingham, The Province While many people his age are hanging it up, research legend Angus Reid has embarked on a new adventure. As he marks 40 years in market research this fall, the 61-year-old Reid is at the helm of Vision Critical, a Vancouver company blazing a trail in online polling. The hunger that drove Reid to become one of the world's top pollsters appears to be as sharp as ever. Vancouver-based advertising eminence Frank Palmer, who sits on the Vision Critical ... | Read More

How the Recession is Reshaping Research

By: Angus Reid, CEO - Vision Critical What’s the cowbell of the market research industry? This unlikely question came to me as I was reading an old issue of the New Yorker in my dentist’s office several weeks ago. The magazine contained a brilliant piece by musicologist Alex Ross on how changing technology has favoured some sounds over others. “Classical music,” he wrote, “which had been the mainstay of the 19th century, had a hard time gaining a foothold in the ... | Read More

How the Recession is Reshaping Research

by Angus Reid, CEO, Vision Critical London, November 25, 2009 - What’s the cowbell of the market research industry? This unlikely question came to me as I was reading an old issue of the New Yorker in my dentist’s office several weeks ago. The magazine contained a brilliant piece by musicologist Alex Ross on how changing technology has favoured some sounds over others. “Classical music,” he wrote, “which had been the mainstay of the 19th century, had a hard time gaining ... | Read More

Angus Reid named Marketing Legend

Market research pioneer, Angus Reid, to be inducted into the Marketing Hall of Legends in January. Vancouver, September 22, 2009 — Market research veteran, Angus Reid, has been named one of eight Canadian industry leaders to join ranks in the Marketing Hall of Legends. He’ll take this honor during the Toronto induction ceremony in January 2010. Angus Reid is the CEO of online panel research and technology company Vision Critical, as well as market research affiliate Angus Reid Strategies. The privilege ... | Read More

Vision Critical Revenue Grows 75%

Interactive online research company not slowed by recession as 65 new clients added in first half 2009. New York, August 6, 2009 – Global research and technology company Vision Critical has experienced a 75% increase in year-to-year gross revenue in the first half of 2009. Dr. Angus Reid, CEO of Vision Critical, attributed this continued organic growth to the company’s investment in world-class interactive technology, strong researchers, and engaging regional and global consumer panels. Since the start of the year the company ... | Read More