Mid year operating results validate aggressive growth strategy Vancouver, August 9th, 2010 - Interactive research and technology firm Vision Critical announced its operating results for the first half of 2010. Vision Critical continues to post impressive growth in revenue and operating profits, significantly outpacing the recent market upturn. Total revenues for the first half of 2010 were up 43% over the first half of 2009 on a constant currency basis. Actual results were slightly lower because of weakness in the US dollar, ... | Read More

US household goods companies and technology giants win out in battle for public opinion but don’t escape the corporate backlash unscathed. New York, July 21st  - Vision Critical, the strategic interactive research and technology company, and its public affairs arm Angus Reid Public Opinion, release their Corporate Reputation Rankings from the diagnostic reputation measurement and management tool ReputationPlus™. ReputationPlus looks beyond the presence or absence of positives and probes negative responses like executive compensation, management’s short term thinking, secrecy, greed and arrogance.   ... | Read More

New York, June 18, 2010 – Social Media is an inexpensive and potentially explosive medium that tempts advertisers with the possibility of “going viral”. However, Vision Critical and Angus Reid Public Opinion CEO, Angus Reid warns leading brands at the Backlash Blues Event on June 15th to tread lightly with social media and stay mindful of projecting brand confusion in the marketplace. Reid’s research shows that most people still form their opinions from what they see in traditional media. Jack O’dwyer ... | Read More

Vision Critical’s market research visionary to address Canadian publishers at this week’s national newspaper conference in Toronto. Toronto, May 13, 2010 – Angus Reid, 40-year market research veteran and CEO of interactive research and technology company Vision Critical, will discuss how the digital age has transformed research and what that evolution means for newspapers. Reid will give his keynote address on May 14 to hundreds of publishers, owners and other leaders of Canada’s newspaper industry at the 2010 Ink & Beyond ... | Read More

New York, February 1, 2010 – The landline is fast going extinct, and with it, the telephone survey. Meanwhile, wireless technology is surging forward to fill the evolutionary gap. For proof, look no further than the latest cell phone use numbers. According to the US government’s most recent National Health Interview Survey (January-June 2009), the number of American households using wireless phones exclusively is rising at a steady rate. Nearly 40% of American homes are now either totally or mostly ... | Read More

Vancouver, January 25, 2010 — Market research veteran, Angus Reid, will be inducted into the Marketing Hall of Legends today in Toronto, honoring his dedication and 40-year pursuit of marketing excellence. Reid currently serves as CEO of strategic interactive research and technology company Vision Critical® (@visioncritical), which includes public affairs practice Angus Reid Public Opinion. “It’s an incredible honor to be selected among such esteemed marketers,” says Dr. Angus Reid. “I’ve had the privilege of being part of this exciting industry ... | Read More

by John Bermingham, The Province While many people his age are hanging it up, research legend Angus Reid has embarked on a new adventure. As he marks 40 years in market research this fall, the 61-year-old Reid is at the helm of Vision Critical, a Vancouver company blazing a trail in online polling. The hunger that drove Reid to become one of the world's top pollsters appears to be as sharp as ever. Vancouver-based advertising eminence Frank Palmer, who sits on the Vision Critical ... | Read More

By: Angus Reid, CEO - Vision Critical What’s the cowbell of the market research industry? This unlikely question came to me as I was reading an old issue of the New Yorker in my dentist’s office several weeks ago. The magazine contained a brilliant piece by musicologist Alex Ross on how changing technology has favoured some sounds over others. “Classical music,” he wrote, “which had been the mainstay of the 19th century, had a hard time gaining a foothold in the ... | Read More

by Angus Reid, CEO, Vision Critical London, November 25, 2009 - What’s the cowbell of the market research industry? This unlikely question came to me as I was reading an old issue of the New Yorker in my dentist’s office several weeks ago. The magazine contained a brilliant piece by musicologist Alex Ross on how changing technology has favoured some sounds over others. “Classical music,” he wrote, “which had been the mainstay of the 19th century, had a hard time gaining ... | Read More

Market research pioneer, Angus Reid, to be inducted into the Marketing Hall of Legends in January. Vancouver, September 22, 2009 — Market research veteran, Angus Reid, has been named one of eight Canadian industry leaders to join ranks in the Marketing Hall of Legends. He’ll take this honor during the Toronto induction ceremony in January 2010. Angus Reid is the CEO of online panel research and technology company Vision Critical, as well as market research affiliate Angus Reid Strategies. The privilege ... | Read More