The Retail Innovation & Marketing Conference March 2 – 4, 2010 Westin St. Francis, San Francisco Bon-Ton & Vision Critical Roundtable Presentation: TOPIC: Voice of the Customer: How Bon-Ton’s Research Utilizes their Customer Panels and How the Learnings are applied to Marketing and Merchandising Efforts DATE: March 4, 2010, 2:05-2:50pm at Roundtable 5 Colleen Mayer, Bon-Ton’s VP of Marketing and Admin Services, and Scott Switzer, Vision Critical’s Director of Business Development for US Retail, will lead this roundtable discussion. They’ll share ideas, processes and technologies regarding ... | Read More

August 25, 2009 - As one Bon-Ton panelist has experienced first hand, involving customers in an ongoing dialogue about your brand is an effective way to build lasting loyalty. Since becoming a member of the "My Voice at Bon-Ton" panel powered by Vision Critical, the Executive Editor of Grocery Headquarters has been impressed by how the program engages him and the other 24,000+ panelists. Not only is their feedback valued, but they have an inside track on how their collective ... | Read More