BY: CHRIS FERNEYHOUGH, SVP TECHNOLOGY PRACTICE - VISION CRITICAL The idea of respondents completing questionnaires on mobile devices has long been “the next big thing” in online research, however, like many “next big things”, most of us have been waiting for it to actually happen. However, with the explosion of mobile Internet usage over the last few months, it looks like that time is rapidly approaching. At the recent ESOMAR event in Chicago, we had the opportunity to present our paper “Best ... | Read More

BY: MONIQUE MORDEN - Executive Vice President – Vision Critical The recent ESOMAR in Chicago presented our industry with a new way of looking at research: listening as opposed to our default of asking. The web offers an unprecedented amount of information just waiting to be mined for research purposes. The challenge today is not only finding the right information, but packaging it in a digestible format. Two papers at ESOMAR presented ideas on how to achieve this: one involved ... | Read More

With mobile internet outpacing desktop internet at eight times the adoption rate, Vision Critical shares how to optimize mobile data collection in a presentation at the ESOMAR conference in Chicago. New York, October 28, 2009 – Today Vision Critical® presented best practices for mobile research at the ESOMAR Online Research Conference in Chicago. The practices are based on findings from a new three-country mobile research study that reveals exciting potential for multi-mode surveys of the future. The study compared mobile data ... | Read More