Forrester

NASCAR and Vision Critical Win Award for Listening to Fans Using Online Panel

NASCAR’s Online Consumer Panel, Powered by Vision Critical, Prompts Key Changes to Sport and Wins Competition for Prestigious Social Media Award. New York, October 27, 2009 – Forrester Research has awarded the Forrester Groundswell Award in the Business-to-Consumer Listening category to NASCAR, a client of Vision Critical®. NASCAR is recognized for its ability to engage and listen to consumers and generate business results from those interactions, using the sport’s private online community known as the “NASCAR Fan Council.” The third annual ... | Read More