Mktg, Inc. commends the high quality of Canada’s leading online market research panel. Vancouver, February 2, 2010 – Vision Critical’s Angus Reid Forum (ARF) has scored top marks in a global quality measurement initiative called the Grand Mean Project™ – a nearly three-year study of more than 200 online panels from 35 countries. The study, from US research firm Mktg, Inc., matched performance data from the Angus Reid Forum against aggregated Canadian Grand Mean metrics and gave the panel a glowing ... | Read More

Vision Critical connected with marketing researchers at MRA’s 2009 Annual Conference in Chicago to speak about successful methods of recruiting respondents for panels. Laura Davies, Vice-President of Panel Strategy, expressed how custom panels can vary greatly in purpose, size and research methods. As such, recruiting for panels in a “one size fits all” approach is not a viable solution. Davies advised to use highly tailored creative, messaging and positioning to recruit for panels. “Panels are specialized and targeted so every aspect of ... | Read More