[caption id="attachment_19355" align="alignright" width="275" caption="Andrew Reid President and Founder"][/caption] Vancouver July 13th – Interactive research and technology firm Vision Critical is proud to announce that Andrew Reid, President and Founder of Vision Critical, is a Pacific finalist in the Ernst & Young Entrepreneur of The Year Award. Andrew Reid, the son of Canadian market research icon Angus Reid, was one of the pioneers of online market research. With a background in internet advertising, a lifetime exposure to the market research industry ... | Read More

Research Executive and Entrepreneur Launches Vision Critical Office in Barcelona. New York, June 10, 2010 - The strategic interactive research and technology company Vision Critical announces the arrival of Eva Laparra as Senior Vice President, European Operations and Managing Director of its new office in Barcelona, Spain. Laparra comes to Vision Critical with a strong European research background and a successful career as research entrepreneur. Laparra was most recently VP of Global Marketing with Kantar Health.  Prior to this she was co-founder ... | Read More

By: Mike Rodenburgh, SVP of Consumer Goods Practice - Vision Critical I recently read an article citing academic research from Europe that suggests marketing research isn’t fulfilling its potential to fuel innovation. The argument, based on a survey of 921 marketing, R&D, and sales executives, suggests that only a few companies have seized marketing research as a key component of the innovation process in their firms. As a researcher with significant experience in innovation, I find the position presented in the ... | Read More

By Andrew Grenville, Chief Research Officer - Vision Critical The market research world will undergo tremendous transformations over the next decade. There will be industry-altering births, deaths, explosions and implosions. Here are four things that will define survey research in the coming year and decade. 1. Terrible DIY research will almost kill the industry, but research will arise leaner, meaner and smarter. With access to Survey Monkey, Zoomerang and the like, coupled with cheap access panels and other sources of questionable ... | Read More

By: Angus Reid, CEO - Vision Critical What’s the cowbell of the market research industry? This unlikely question came to me as I was reading an old issue of the New Yorker in my dentist’s office several weeks ago. The magazine contained a brilliant piece by musicologist Alex Ross on how changing technology has favoured some sounds over others. “Classical music,” he wrote, “which had been the mainstay of the 19th century, had a hard time gaining a foothold in the ... | Read More

By: Jane Tang, VP Analytical Intelligence - Vision Critical Part of the Series “Take Me Back To The Stats: Where Data and Insight Collide” Statistical significance tests are a bit like eating fish. Most of the time, you get a wonderful meal (assuming you like seafood!). But if you eat a lot of fish and are not choosy about where it comes from, you might end up with a memorable bellyache. The “data fishing” exercise you commonly see in market research is a ... | Read More

By: Brian Mitchinson, SVP of Marketing, Vision Critical When two companies merge, everyone wants to know why. Especially when those two companies saw a combined growth rate of 4600% over 4 years—pretty much a perfect example of not broken, doesn’t need fixing. So why change when each entity is doing so well, just as they are? Put simply, a marriage of classic research big guns and innovative new tools is inevitable. Best to let Angus, our CEO, explain. “The internet has already ... | Read More