Monique Morden discusses the important factors researchers need to think through when planning mobile surveys, including: varying mobile devices, respondent engagement tactics, survey platform options (mobile and online), and the different technical requirements for each mobile operating system. An exciting discovery from Vision Critical's recent mobile research study shows that the data collected from mobile surveys is comparable to the results collected from desktop surveys. This important finding shows that mobile research will be easily integrated into existing research programs ... | Read More

Our mobile team, including Monique Morden and Chris Ferneyough, recently presented on “The Best Practices In Mobile Research” at the latest ESOMAR event in Chicago. In this second installment of the Making Research Mobile Series, Monique discusses how mobile devices have an impact on the engagement of respondents. Mobile Research - How different devices impact survey engagement [youtube]http://www.youtube.com/watch?v=zeLiCUXerVY[/youtube] | Read More

The demand for mobile survey's continues to gain traction with panelists and consumers increasingly answering surveys and questionnaires on their smartphones. Vision Critical is currently refining this channel and conducting research on "Mobile Research" to ensure that clients can offer the best mobile survey experience and get the highest quality data from their customers. Our mobile team, including Monique Morden and Chris Ferneyough, recently presented on “The Best Practices In Mobile Research” at the latest ESOMAR event in Chicago. We ... | Read More

BY: CHRIS FERNEYHOUGH, SVP TECHNOLOGY PRACTICE - VISION CRITICAL The idea of respondents completing questionnaires on mobile devices has long been “the next big thing” in online research, however, like many “next big things”, most of us have been waiting for it to actually happen. However, with the explosion of mobile Internet usage over the last few months, it looks like that time is rapidly approaching. At the recent ESOMAR event in Chicago, we had the opportunity to present our paper “Best ... | Read More