BY: CHRIS FERNEYHOUGH, SVP TECHNOLOGY PRACTICE - VISION CRITICAL The idea of respondents completing questionnaires on mobile devices has long been “the next big thing” in online research, however, like many “next big things”, most of us have been waiting for it to actually happen. However, with the explosion of mobile Internet usage over the last few months, it looks like that time is rapidly approaching. At the recent ESOMAR event in Chicago, we had the opportunity to present our paper “Best ... | Read More

With mobile internet outpacing desktop internet at eight times the adoption rate, Vision Critical shares how to optimize mobile data collection in a presentation at the ESOMAR conference in Chicago. New York, October 28, 2009 – Today Vision Critical® presented best practices for mobile research at the ESOMAR Online Research Conference in Chicago. The practices are based on findings from a new three-country mobile research study that reveals exciting potential for multi-mode surveys of the future. The study compared mobile data ... | Read More

By: Chris Ferneyhough, SVP Technology Practice, Vision Critical On April 23, 2009 Apple announced that the one-billionth application (commonly referred to as “apps”) had been downloaded from the App Store. This was a significant achievement, as it took only nine months for Apple to hit one-billion app downloads. As a point of comparison, it took three years for Apple to reach one-billion song downloads. This is not a true apples-to-apples comparison (pun unintended) as most song downloads would have been ... | Read More