By: Jennifer Reid - SVP Strategy, Vision Critical
[youtube]http://www.youtube.com/watch?v=Y6oFmm1lKno[/youtube]
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Posted November 18, 2009 in
Community
By Ellie Sykes, VP of Community Insights - Vision Critical
So you’ve probably heard the term “panel” and “community” used separately. Some even suggest it isn’t possible to have the best of both of these concepts in one. But in fact it's absolutely possible and being used for market research purposes right now!
At Vision Critical, we take all the great things about an online panel and all of the great things about an online community, and put them together. So we’re ... |
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Posted April 3, 2009 in
Awards
New York, April 3, 2009 - Vision Critical and our client the National Basketball Association (NBA) won the David Ogilvy Industry Award in the categories of research innovation and sports, entertainment and media.
The NBA made the submission for their ad campaign “Where Amazing Happens” and included Vision Critical as they’ve used the panel extensively to help build and define the NBA brand. The NBA considers Vision Critical essential to winning the award.
The finalists were awarded at the Marriott Marquis ... |
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