Interactive Technology Improves Quality of Research

In the July edition of Quirks magazine, Demitry Estrin and Ted Chen contributed an article about using interactive technology to improve satisfaction research. Demitry and and Ted are both senior vice presidents of satisfaction and loyalty research from our sister company Angus Reid Strategies. The article outlined how recent advances in technology have elevated the quality of research and the insights that can be garnered via the online medium. Today we have unprecedented flexibility for engaging the respondent in an innovative ... | Read More