New York, June 18, 2010 – Social Media is an inexpensive and potentially explosive medium that tempts advertisers with the possibility of “going viral”. However, Vision Critical and Angus Reid Public Opinion CEO, Angus Reid warns leading brands at the Backlash Blues Event on June 15th to tread lightly with social media and stay mindful of projecting brand confusion in the marketplace. Reid’s research shows that most people still form their opinions from what they see in traditional media. Jack O’dwyer ... | Read More

Despite strong privacy concerns and more cautious sharing of personal information, new survey results suggest tepid reaction to “Quit Facebook” campaign. New York – May 28th 2010. A new study from interactive research and technology firm Vision Critical looks at recent privacy issues with Facebook and consumer reactions to the “Quit Facebook Day on May 31st” campaign. Despite Facebook users’ increasing unease about their privacy on the popular social network and recent dire warnings in the technology media, users ... | Read More

Despite lingering trust and privacy issues, nearly half of all US Internet users say online social networks are a good place to advertise. New York, May 4, 2010 – Nearly one in five US Internet users (18%) say they have purchased a product because of something they saw on a social network, yet the online gathering points continue to receive low trust and privacy ratings from consumers of all ages. This behavioral paradox is just one key finding from a new ... | Read More

By: Daniel Alexander-Head: Engagement Strategy Director The last couple of years have been a pretty scary time for a lot of marketers and researchers with the spurt in growth of Social Media. It was easy for us to get comfortable in the processes and procedures that we developed over the last few decades - we controlled the agenda, broadcasted our messages and spent money to buy the silence of zombie-like customers who absorbed everything we said and acted on everything we ... | Read More

Companies to Co-present at the ARF’s Re:think Convention in New York. Re:think 2010: The ARF's 56th Annual Convention + Expo March 22 to 24, 2010 Marriott Marquis, New York City Kodak & Vision Critical Presentation: TOPIC: Social Media: Fertile Ground or Hostile Environment for Advertisers? (Part of Key Issue Forum #1: Social Media and Brand Opportunities) DATE: March 23, 3:30-5pm, Ziegfeld Room, 4th floor Dawn M. Novak, Eastman Kodak’s Director of Marketing Communications and Brand Research, and Andrew Grenville, Vision Critical’s Chief Research Officer, will discuss the ... | Read More

NASCAR’s Online Consumer Panel, Powered by Vision Critical, Prompts Key Changes to Sport and Wins Competition for Prestigious Social Media Award. New York, October 27, 2009 – Forrester Research has awarded the Forrester Groundswell Award in the Business-to-Consumer Listening category to NASCAR, a client of Vision Critical®. NASCAR is recognized for its ability to engage and listen to consumers and generate business results from those interactions, using the sport’s private online community known as the “NASCAR Fan Council.” The third annual ... | Read More

Vision Critical releases results of robust three-country social media study at International Institute of Communications conference in Montreal. New York, October 26, 2009 – Despite accelerated usage among all age groups, online social networks, forums and blogs still aren’t as trustworthy a media source as traditional channels like radio, newspapers and television. That’s one finding from Vision Critical’s® new social media study, the results of which were presented today at the annual International Institute of Communications (IIC) conference in Montreal, Canada. The ... | Read More