By: John Gilfeather, Executive Advisor to Vision Critical Has there ever been a better time to talk about corporate reputation? Financial collapses. Venerable old firms being swallowed up or disappearing. Unsafe products being sold and deaths resulting. Major corporations being bailed out by the government. Bonuses being paid to executives who presided over colossal failures. Is there any wonder that corporations are being battered by the American Public? Vision Critical just completed a study of the reputations of 54 companies. Each company was ... | Read More

Rob Berger joins Vision Critical as SVP of US Sales for Springboard America. Toronto, February 9, 2010 – The newest member of Vision Critical’s senior leadership team comes with a wealth of experience in online market research and custom panels. Rob Berger joins the company as Senior Vice President of US Sales for Springboard America – Vision Critical’s online research platform which enables hundreds of thousands of Americans to give their opinions on everything from politics to consumer products. Berger will ... | Read More

Cross-National Study Indicates Widespread Agreement that Polanski should be returned to the U.S. Not surprising is that the US public believes Roman Polanski should be returned to the US to face the Los Angeles Superior Court. Polanski was arrested on September 26, 2009 by Swiss police at the Zurich Airport in relation to his outstanding 1978 U.S. arrest warrant. Over 70% of the general population in the US, the UK, Canada and France were familiar with the recent arrest ... | Read More

Veteran researcher, Angus Reid, launches US and UK online consumer panels – with plans for full global coverage across Asia, Africa and Latin America by 2012. New York, September 10, 2009 – Integrated research and technology company Vision Critical has launched two national online consumer and public affairs panels. Springboard America and Springboard UK are restricted access market panels. They engage diverse communities on topics ranging from politics to consumer products, yet protect the panels’ integrity and improve respondent engagement. “Our experience ... | Read More