Engagement is the number one success factor in market research: when your respondents are engaged with your research, you get higher response rates, more insightful data and fewer drop-outs.
The tools and tactics that effectively support engagement are such crucial differentiators for market research quality that best practices are often closely guarded secrets. In this session, you'll get an inside view of the best practices that experienced market researchers have gleaned from working with hundreds of companies and millions of respondents.
During this webinar, Forrester Research, Inc. Analyst and guest speaker
Roxana Strohmenger,and Vision Critical Vice President of Product
Marketing Neil Parker explored how to:
- Foster respondent enthusiasm with well-designed user interfaces
- Support engaged forum conversations with smart moderation
- Nurture long-run engagement by preventing respondent fatigue
- Reach and engage new audiences through mobile research
About the Presenters
Roxana Strohmenger, Analyst, Forrester Research, Inc.
In her role as an analyst, Roxana advises Market Insights Professionals on technology's impact on the market research industry. She tracks emerging and innovative research methodologies, such as social market research, mobile research, neuroscience, and prediction markets, and helps clients understand how to incorporate them into their research mix and combine them with traditional research methods. In addition, she focuses on understanding how technology tools like enterprise feedback management can create organizational efficiency in collecting quality data and integrating multiple data sources into coherent, actionable solutions.
Roxana has spoken at numerous Forrester events and market-research-focused conferences, such as the Technology Driven Market Research Event and Merlien Institute's Market Research in the Mobile World Conference.
Neil Parker, VP Product Marketing, Vision Critical
Neil has enjoyed the last 17 years of his career in Product Management and Marketing, including senior roles at Glenayre (paging infrastructure), Infowave (wireless software), Sierra Wireless (mobile devices and software), and most recently, Contigo Systems (wireless location-based services). He has held a variety of leadership roles, and has managed product, engineering, customer service and sales teams. Neil has enjoyed bringing customer-ready solutions to market for wireless network operators, infrastructure manufacturers, enterprises, and consumers alike. Here at Vision Critical, Neil helps the product, marketing and sales teams with promoting and selling Vision Critical's solutions, and defining our market position.