Technology Inspired, Research Driven.

Use interactive technology solutions to engage your customers and gain real insights you can use to make decisions. Do it yourself, or let us do it for you.

What We Do

Vision Critical offers a wide range of software products, research services and business solutions to facilitate reliable, cost-effective and timely market research in the online world. We work from offices throughout North America, Europe and Australia, and our Global Partner Program provides other research companies and consultants with access to top-of-the-line technology. Our SparqTM product is the mostly widely adopted community panel platform on the planet.

Our researchers gather data directly from your customers and the general public using a range of interactive surveys, custom panels, private communities and virtual 3D environments. We apply what we learn to help you quickly and accurately engage with your customers, test ideas, assess your brand, poll public opinion and make better business decisions.

Whether you require a tool and to ask your own questions to a panel of recruited consumers or a proprietary consumer environment to ask questions, gather the data, and report back to the client, Vision Critical will enable you to make research better.