We harness the best in research & technology

The sharpest minds leveraging the most advanced technology to solve your research challenges

At Vision Critical, our practices are led by industry veterans with deep expertise who help you quickly and accurately test product ideas, assess your brand, poll public opinion, and make better business decisions.

With offices from New York to Paris, we offer a truly global perspective in almost every industry niche, from consumer goods, retail and technology to financial services, health, public opinion, media, and beyond. Our teams are made of senior-level researchers who focus on emerging trends to help you stay ahead of change.

What Sets Us Apart

The world’s most adopted technology
We’ve pioneered much of the technology in use today – including Sparq – a community panel platform powering 1 out of every 4 of the world’s top brands, more than any other competitor.

Built for researchers by researchers
Unlike other solutions, our tools aren’t adapted from another discipline and repackaged – they’re custom-built for researchers. From first concept to final delivery, our researchers collaborate closely with software developers to ensure solutions are grounded in market research principles that make your work easier.

Experience you can count on
Our CEO, Angus Reid, is one of the most influential names in market research with over 40 years experience in the field. As the leader of our research group, he has hand-picked a team of the world’s sharpest, most experienced professionals.

Innovation-driven people and practices
Whether it’s designing a visually engaging survey, managing your online panel, or strategizing with you on the business implications, we can help. Regardless of your research challenge, we can fine-tune the process for optimal results.