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Angus Reid Public Opinion

Vision Critical’s Global Public Affairs Practice

Providing a view of citizens, stakeholders and constituents that make up the fabric of democracy.


The Angus Reid Public Opinion practice of Vision Critical specializes in the understanding and analysis of “citizen markets” and the study of the public commons. Our public opinion practices are headed by expert teams based in the US (San Francisco), Canada (Toronto), the United Kingdom (London), and France (Paris). ARPO is a full-service survey research arm of Vision Critical working with corporations, governments, academic researchers, and non-profit organizations to measure and better understand public opinion.

We measure and report on world opinion at Angus Reid Global Monitor.

Our Specialties:

We have extensive experience working with corporations, researchers, and organizations with unique and complex research questions. Our primary services are research and questionnaire design, questionnaire pretesting, data collection, analysis and reporting.

Angus Reid Public Opinion own and maintain large panels in the US, Canada, and the UK. We interview and deliver nationally representative samples for our clients. At ARPO we pride ourselves on our capability to conduct multi-country studies on our proprietary survey platform and under one roof.

As a survey research company we offer our clients a unique and deep understanding of global issues.

Our Services:

Studies of the general population
We are able to design experiments and studies of the general population using our national panels and proprietary award winning survey platform.

Studies of specialized populations
We have profiled our panelists on characteristics, behaviors, and attitudes allowing us to efficiently target the populations that matter to your research.

Ad Testing
At ARPO we understand the importance of message testing when it comes to public relations and political campaigns. Our team of experts has extensive experience designing Web surveys that randomize your ads, in video or text format, to determine the relative impact of those ads on your population of interest.

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Our Record of Accuracy

ARPO has successfully tested its methodology in several Canadian elections, and will soon engage in predicting electoral outcomes in other countries, including the United States of America and United Kingdom, in 2010 (Learn more about our electoral record of accuracy)

Public Affairs Team