CRSI – Find Out How Your Brand Measures Up

How hard are your sponsorship dollars working for you? How does the public perceive your corporate brand image? Track it weekly with CRSI.

Your company spends billions of dollars each year on sponsorship, but do you know how these activities affect public perception of your brand? Our Corporate Reputation and Sponsorship Index (CRSI) is Canada’s first industry-wide measurement tool designed to monitor a brand’s sponsorship awareness and corporate reputation versus the competition’s – every day.

Brought to you by Angus Reid Public Opinion, the public affairs division of Vision Critical, CRSI continuously tracks the Canadian public’s perception of 200+ of Canada’s leading brands.

How does CRSI work?

Every week 1,200 Canadians – over 60,000 every year – evaluate 200+ of Canada’s leading brands and corporations by corporate image attributes and sponsorship awareness across major sponsorship activities.

Corporate Image Attributes include:

• Leadership
• Corporate citizenship
• Value
• Positive “Buzz”
• Likelihood to Recommend
• Environmentally-friendly and/or responsible

Sponsorship Categories include:

• Amateur sports
• Professional sports
• Local Community efforts
• Charitable and health/well-being organizations
• Olympics
• Environment

Why Choose CRSI?

Maximize Sponsorship Dollars
Stay informed and make adjustments on the fly. By knowing how your brand’s reputation and sponsorship awareness changes weekly, you can better leverage partnerships to optimize messaging and sponsorship spend.

Act Before Your Competitors
With fresh data delivered weekly in an online reporting tool, you can spot trends and identify their impact instantly. Access the latest data on your brand and that of your competitors.

Benchmark and Project
CRSI’s normative database provides you with additional intelligence and foresight for your sponsorship activities and corporate communications. See norms across all sectors, pinpoint by sector, or customize your own view.

Customize Your Competitive Set
Data can be contextualized within your organization’s sector, or you can tailor your competitive set to include other brands you consider to be relevant to your business’ overall operations and public-facing activities.

Track your corporate reputation and measure the impact of sponsorship with CRSI. Contact us to find out how to get started.