Community Panel Management

Where experience meets engagement

Getting people to join community panels is only half the equation. How do you keep them responding?

It’s a simple concept but often overlooked: respondents are people. Our guiding philosophy is that if you build a compelling experience for respondents, they will come back. Give them something to look forward to – a visually interesting survey, topics they’re passionate about, or a way to dialogue with others who share a common interest.

As pioneers in online research technology, we set the standards for best practices in community panel management. It’s a commitment that brings an average response rate of 51% across our hundreds of community panels – far outperforming access panels, which garner less than 20%.

Our approach helps clients create an authentic respondent experience and ensure that their community panels are an ongoing and reliable resource for consumer insights.

What sets us apart?

Respondents Who Return
We build surveys with respondents in mind, with visual questions such as interactive card sort, magnetic board, and allocation slider. They have been shown to provide a 12% lift over text questions in respondent willingness to complete a survey again.

Engagement Practices
We help clients find ways to build a genuine connection with their members and to keep them coming back – from rewarding members with exclusive perks to letting them know how their feedback has made a difference.

Expert Management
Having worked with hundreds of brands across the world, we know community panels. We take clients from planning and recruitment through to ongoing health checks. Along the way we apply our best practices for establishing rules of engagement, targeting the right people, developing appropriate incentives, and more.

Flexible Service Levels
Whether you’re just starting out or looking to exceed current performance, our community panel experts can provide you with as much or as little support as you need.

Practice Experts

Jennifer Reid, SVP Strategy
Denise Jasienczyk, SVP Community Insights