Research 2.0 for the Brave New World of Consumer Goods

The market is shifting rapidly. We can help you shift with it.

The consumer goods marketplace has changed in the past two years. Consumers, meanwhile, facing the toughest economic conditions in over a generation, have altered how they select brands.

Today this drama is playing itself out in stores everywhere. Retailers have responded by supporting private labels like never before. Innovation, in the form of myriad line extensions, has fueled a bubble on the shelves. With new products more likely to fail than succeed, this is a high stakes game.

So how do you improve your odds?

First, evolve your research by evolving your surveys – for example, we can show you how to ask fewer questions to get better answers. Investing in this kind of research will pay big dividends for your brand. Not only will it help you develop winning product ideas, but you can improve your pricing and retail strategies, and fine-tune existing products to improve your success rates.

Second, seriously consider creating on online panel for your own use. You’ll enjoy representative samples, your way, with quality you control, allowing you to go deeper with your high-value consumers. It costs less than you may think, and you will significantly stretch your overall research budget.

We can help with both. By blending advanced technology with sophisticated analytics, we’ll help answer your business questions, and turn your product innovation into buyer activation and retailers into valuable allies.

What sets us apart?

Researchers who live and breathe consumer goods
Work with consumer goods veterans who deeply understand the core issues facing you, your clients and the industry as a whole.

Technology prowess
No one pushes the boundaries of technology the way we do. With over 40 developers, we bring your studies alive with unique techniques like consumer-friendly visual surveys and virtual shopping applications designed to improve your research results.

Research innovation
Breakthroughs come when you break the mold. We’ve developed several unique methodological frameworks that have resulted in big gains for our client’s brands.

Practice Experts

Patricia Hughes, Executive Vice President, Consumer Practice
Matt Kleinschmit, Senior Vice President
Mike Rodenburgh, Senior Vice President
Dara St. Louis, Vice President

Read more on our Research Experts

Want to break from tradition? We’d love to help. Contact Us